Silver ERP Company Web Development
Timeline
May 11, 2022
Category
Cloud ERP
Budget
$11500 USD
Live Link
www.silvererp.com
Project Overview
Silver ERP is a future-proof cloud-based ERP system built to meet the dynamic needs of SMEs operating in retail and manufacturing. Designed for scalability, ease of use, and full business integration, Silver ERP empowers companies to manage trade, production, logistics, finance, and customer service—on a single platform.
The Silver ERP team approached Hiba Faisal, a trusted web development partner, to build a modern, user-friendly, and conversion-focused website that clearly communicates the value of their product and supports lead generation.
The Problem
Despite having a powerful ERP product, Silver ERP struggled with the following key challenges:
Outdated Online Presence: The previous website was outdated, poorly optimized for mobile, and lacked visual appeal.
Unclear Product Messaging: Visitors had difficulty understanding what Silver ERP offers and how it helps their businesses.
Weak Lead Generation: There were no clear CTAs, demos, or funnel strategies in place to convert traffic into customers.
Technical Limitations: The site was hard to update internally and lacked speed and SEO optimization.
Silver ERP needed a digital presence that could match the power of its software, explain its features with clarity, and convert interest into action.
Solutions
Hiba Faisal collaborated closely with Silver ERP’s product and marketing teams to design and develop a custom website tailored to their audience and goals. Our process included:
Strategy & Discovery
Conducted stakeholder interviews and competitor analysis.
Identified user personas (manufacturers, retail business owners, and IT managers).
Defined key conversion goals: product demo requests, lead form submissions, and newsletter signups.
UX/UI Design
Designed clean, responsive, and modern layouts with intuitive navigation.
Highlighted product benefits using clear visual hierarchies and engaging illustrations.
Incorporated trust-building elements (certifications, testimonials, case studies).
Custom Development
Developed a fully custom website using modern front-end and back-end technologies.
Integrated dynamic content management for easy updates.
Optimized performance for speed, security, and mobile responsiveness.
Conversion Optimization
Added clear CTAs throughout the site.
Integrated demo request forms and CRM for lead tracking.
Embedded explainer videos, feature breakdowns, and pricing options.
SEO & Analytics
Applied on-page SEO best practices to improve discoverability.
Implemented tracking tools (Google Analytics, heatmaps) for behavior insights.
Results
Since launching the new custom website, Silver ERP has seen significant improvements:
Increased Conversions: 70% increase in demo requests and lead form submissions within the first 3 months.
Enhanced User Experience: Average session duration increased by 55%, with a bounce rate drop of 40%.
Improved SEO Rankings: Homepage and product pages ranked in the top 3 positions for major ERP-related keywords.
Stronger Brand Perception: Positive feedback from partners and prospects on the professionalism and clarity of the new site.
Internal Efficiency: The Silver ERP team can now manage and update website content with ease—no developer required.
